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The Definitive Guide to marcom

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At first, marketing was concentrated round the 4P's (item, selling price, spot and promotion) which concentrated on providers' inside ideas. The concept of built-in advertising communications was very first elevated in 1993 by Don E. Schultz, who modified the 4P's strategy in to the 4C's product. The 4 pieces incorporate https://thomasr875tkr6.wannawiki.com/user

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