Whilst equally Google and Bing aid Microdata, its principal downside lies in how intertwined it becomes with your HTML code – perhaps being messier than JSON-LD and more difficult to maintain after a while. Using Open Graph protocol can let backlinks to your post to be a lot more easily https://addons.prestashop.com/de/seo-suchmaschinenranking-optimization/31857-automatische-google-rich-snippets-json-ld-opengraph-seo.html