Brand identity expresses what a brand means by way of unique, recognizable aspects that set it apart from competitors. In Generating Brand Price, Avery likens brand identity to designing a set of tinted glasses: “These Eyeglasses shade how people understand, expertise, and benefit a product or service,” she points out. https://digitaldesigntemplates42097.prublogger.com/37187309/rumored-buzz-on-creative-graphic-studio